LycoRed, Beer Sheva, Israel, has formed a new business relationship with Eurochem Feinchemie, Germany. Eurochem will market LycoRed’s car-otenoid brands, in addition to other dietary supplement, food and beverage fortification ingredients. Euro­chem brings to the relationship longstanding distribution channels in the German nutraceuticals industry and will focus on a number of important market segments where LycoRed has been inactive.